B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- share of customers more likely to use business that replies to feedback for customers (2026)
88% of customers are more likely to use a business that replies to all its feedback, both positive and negative.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://plumbingseo.agency/blog/19-best-digital-marketing-tips-for-plumbers-2026 ↗
Source Article
19 Best Digital Marketing Tips for Plumbers (2026)
- Your Google Business Profile and reviews drive more calls than any other channel. If you only do two things, complete your GBP and ask every customer for a review.
- Most plumbing companies spend 8-15% of revenue on marketing. Start with what you can track, cut what you cannot measure, and reinves…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited to BrightLocal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 88% share of customers more likely to use business that replies to feedback. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reply-to-feedback-88-percent
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<blockquote cite="https://lighthousedata.io/data/reply-to-feedback-88-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of customers more likely to use business that replies to feedback for customers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/reply-to-feedback-88-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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