B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- repeat purchase likelihood increase for CPG brand customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vistarmedia.com
Primary
Tier C
https://www.vistarmedia.com/blog/dooh-tactics-for-cpg-marketers ↗
Source Article
DOOH tactics for CPG marketers
Original Research
vistarmedia.com
· Original study ↗
Methodology
Aggregate claim on first-party data / repeat purchase propensity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG brand customers: 67% repeat purchase likelihood increase. Source: vistarmedia.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-purchase-likelihood-67
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<blockquote cite="https://lighthousedata.io/data/repeat-purchase-likelihood-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- repeat purchase likelihood increase for CPG brand customers<br><small>Source: vistarmedia.com (2026) · <a href="https://lighthousedata.io/data/repeat-purchase-likelihood-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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