60% -- repeat donor retention rate for Repeat donors (donors who have given two years in a row) (2026)

Name: Repeat Donor Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · Fundraising Effectiveness Project

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Attribution: Fundraising Effectiveness Project View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

Repeat donors (donors who have given two years in a row)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Fundraising Effectiveness Project Primary Tier C

https://audienceview.com/unlimited/fundraising/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Unlimited – Fundraising

Original Research

Fundraising Effectiveness Project · Original study ↗

Methodology

Article states retention rate 'jumps to 60%' once a donor has given two years in a row; attributed to the Fundraising Effectiveness Project; no specific reporting year given, so collection year used.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Repeat donors (donors who have given two years in a row): 60% repeat donor retention rate. Source: Fundraising Effectiveness Project (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-donor-retention-rate-60-percent

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<blockquote cite="https://lighthousedata.io/data/repeat-donor-retention-rate-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- repeat donor retention rate for Repeat donors (donors who have given two years in a row)<br><small>Source: Fundraising Effectiveness Project (2026) · <a href="https://lighthousedata.io/data/repeat-donor-retention-rate-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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