B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- buyers preferring rep free buying experience for B2B buyers (2025)
61% of B2B buyers preferred a rep-free buying experience in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-… ↗
Source Article
Signal Stacking: Combine 3+ Buying Triggers (2026)
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved 2026-08-04.
Signal Stacking: Combining 3+ Triggers to Cut Through the Noise
Seventy percent of sellers say they're overwhelmed by the number of technologies required to do…
Original Research
Gartner
· Original study ↗
Methodology
Gartner sales survey
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 61% buyers preferring rep free buying experience. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rep-free-buying-preference-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rep-free-buying-preference-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- buyers preferring rep free buying experience for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/rep-free-buying-preference-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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