B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
89%
89% -- renters citing staff interaction as decision factor for US renters (2024)
89% of surveyed renters stated that their experience interacting with property management staff played a significant role in their decision-making when considering a new rental.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppFolio
Primary
Tier B
https://www.livly.io/posts/enhancing-resident-satisfaction-through-better-communication-the-key-to-s… ↗
Source Article
Enhancing Resident Satisfaction Through Better Communication: The Key to Standing Out in Multifamily Property Management
Renters have more choices than ever before. With an increasing number of units becoming available, standing out as a property management company requires more than just offering a great location or attractive amenities. What truly sets properties apart in 2024 is effective communication.
According t…
Original Research
AppFolio
· Original study ↗
Methodology
Survey cited from AppFolio 2024 Renter Preferences Report
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US renters: 89% renters citing staff interaction as decision factor. Source: AppFolio (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/renter-staff-interaction-decision-2024
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<blockquote cite="https://lighthousedata.io/data/renter-staff-interaction-decision-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- renters citing staff interaction as decision factor for US renters<br><small>Source: AppFolio (2024) · <a href="https://lighthousedata.io/data/renter-staff-interaction-decision-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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