B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11.1%
11.1% -- appointment no show rate for appointment reminder recipients (2025)
According to research published in PLOS ONE cited in the article, the baseline appointment no-show rate was 11.1% before being reduced to 8.4% with reminder messages emphasizing appointment value.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLOS ONE
Primary
Tier B
https://vocalyai.com/blog/salon-spa-appointment-booking-reduce-no-shows ↗
Source Article
Salon Scheduling Software: Reduce No-Shows to 5% or Less
Empty appointment slots represent one of the most persistent challenges facing salons and spas today. When a client fails to appear for a scheduled service, the business loses not just that appointment's revenue, but the opportunity to serve another paying customer in that time slot.
Industry resear…
Original Research
PLOS ONE
· Original study ↗
Methodology
PLOS ONE study cited by vendor blog; baseline 11.1%, reduced to 8.4%
Methodology documented
Segmentation
IndustryBeauty & Wellness
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
appointment reminder recipients: 11.1% appointment no show rate. Source: PLOS ONE (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reminder-wording-no-show-11-1-to-8-4
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<blockquote cite="https://lighthousedata.io/data/reminder-wording-no-show-11-1-to-8-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.1%</strong> -- appointment no show rate for appointment reminder recipients<br><small>Source: PLOS ONE (2025) · <a href="https://lighthousedata.io/data/reminder-wording-no-show-11-1-to-8-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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