B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

77%

77% -- purchase likelihood from relevant recommendations for consumers (2025)

2025  · n=3,300  · tremendous.com

77% of surveyed consumers state they are likely to buy from a brand that sends relevant product recommendations.

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Attribution: tremendous.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
consumers
Sample Size
3,300
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
tremendous.com Primary Tier B
https://www.tremendous.com/blog/successful-loyalty-programs/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Successful Loyalty Programs: 15 Real-World Examples
15 examples of successful loyalty programs to learn from in 2026 By Laura Ojeda Melchor●6 min. read●Dec 29, 2025 Loyalty programs aren’t just nice to have. In 2026, they’re essential for driving repeat business and long-term customer value. Case in point: Brands like Starbucks and Sephora get the ma…
Original Research
tremendous.com · Original study ↗

Consumer survey

Methodology documented
Industrymarketing
Plain Text
consumers: 77% purchase likelihood from relevant recommendations. Source: tremendous.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/relevant-recommendations-buy-likelihood-2025
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<blockquote cite="https://lighthousedata.io/data/relevant-recommendations-buy-likelihood-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase likelihood from relevant recommendations for consumers<br><small>Source: tremendous.com (2025) · <a href="https://lighthousedata.io/data/relevant-recommendations-buy-likelihood-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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