B
Evidence Grade B
Safe to Cite
Current
11.3%
11.3% -- click reduction percentage for SERPs with Related Questions vs SERPs without the feature (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,126
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/serp-features/ ↗
Source Article
Are Google's SERP Features Stealing Traffic from Your Site? [Research]
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study analyzing 5,126 keywords across various industries and 11,065 SERP features; compared percent of monthly searches resulting in clicks with vs without Related Questions present.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SERPs with Related Questions vs SERPs without the feature: 11.3% click reduction percentage. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/related-questions-click-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/related-questions-click-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- click reduction percentage for SERPs with Related Questions vs SERPs without the feature<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/related-questions-click-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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