B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- brand recall likelihood increase for businesses maintaining regular audience contact (2026)
Businesses that stay in regular contact with their audience are 60% more likely to be remembered when prospects are ready to make a decision.
- Unsourced industry claim without explicit primary study citation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.prospectsplus.com
Primary
Tier C
https://blog.prospectsplus.com/how-consistent-holiday-postcards-can-impact-your-real-estate-roi/ ↗
Source Article
How Consistent Holiday Postcards Can Impact Your Real Estate ROI | Real Estate Marketing
How Consistent Holiday Postcards Can Impact Your Real Estate ROI
Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.
Consistency in marketing is key to building recognition, trust, and lo…
Original Research
blog.prospectsplus.com
· Original study ↗
Methodology
Unsourced claim in ProspectsPLUS blog; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses maintaining regular audience contact: 60% brand recall likelihood increase. Source: blog.prospectsplus.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/regular-contact-60-percent-more-remembered
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<blockquote cite="https://lighthousedata.io/data/regular-contact-60-percent-more-remembered" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand recall likelihood increase for businesses maintaining regular audience contact<br><small>Source: blog.prospectsplus.com (2026) · <a href="https://lighthousedata.io/data/regular-contact-60-percent-more-remembered" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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