B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38.4%
38.4% -- store brand unit share for US refrigerated department (2025)
In 2025, store brands held a 38.4% unit share in the US Refrigerated department.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38.4%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Circana / PLMA
Primary
Tier B
https://globalretailmag.com/cold-departments-in-us-are-hot-for-store-brand-growth-opportunities/ ↗
Source Article
Cold Departments in US Are Hot For Store Brand Growth Opportunities - Global Retail Brands
Store brand popularity continues to grow across all US retail formats but no more resoundingly than in the two “cold” departments — Refrigerated and Frozen. Private label is clearly “hot’ in terms of both unit and dollar sales gains in these two huge sections, according to Circana, PLMA’s exclusive …
Original Research
Circana / PLMA
· Original study ↗
Methodology
Circana tracking data
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US refrigerated department: 38.4% store brand unit share. Source: Circana / PLMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/refrigerated-store-brand-unit-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/refrigerated-store-brand-unit-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.4%</strong> -- store brand unit share for US refrigerated department<br><small>Source: Circana / PLMA (2025) · <a href="https://lighthousedata.io/data/refrigerated-store-brand-unit-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.