B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24.84%
24.84% -- in app survey completion rate for In-app surveys (Refiner dataset, web and mobile) (2025)
In the 2025 Refiner study across 1,382 web and mobile in-app surveys (~50M views), the survey completion rate was 24.84%.
- Short surveys and central placement perform best
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.84%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,382
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Refiner
Primary
Tier A
https://refiner.io/blog/improve-in-app-survey-response-rates/ ↗
Source Article
How to Improve In-app Survey Response Rates
How to Improve In-App Survey Response Rates: Benchmarks, Triggers, and 14 Proven Tactics
TL;DR
- A healthy in‑app survey response rate is 25%–30%. Refiner’s 2025 data averages ~27% response and ~24% completion when timing, targeting, and native UI are dialed in.
- Biggest lifts come from meaningful …
Original Research
Refiner
· Original study ↗
Methodology
Same Refiner dataset as the 27.52% response rate figure. Completion defined as respondents who reached the thank-you/submit state divided by those who started the survey (tapped a choice or opened step one).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
In-app surveys (Refiner dataset, web and mobile): 24.84% in app survey completion rate. Source: Refiner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/refiner-in-app-survey-completion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/refiner-in-app-survey-completion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.84%</strong> -- in app survey completion rate for In-app surveys (Refiner dataset, web and mobile)<br><small>Source: Refiner (2025) · <a href="https://lighthousedata.io/data/refiner-in-app-survey-completion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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