B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumer trust in referrals vs advertising for consumers (2022)
According to BigCommerce, 92% of people trust recommendations from friends and family over advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BigCommerce
Primary
Tier C
https://www.isomsp.info/2022/10/top-best-iso-agent-program.html ↗
Source Article
How to Become a Payment Processor: Building Your Own Credit Card Processing Company
How to Become a Payment Processor: Building Your Own Credit Card Processing Company
If you've done any research at all, you've probably already realized that getting into the field of selling merchant services can be extremely profitable. Just about every serious business needs a merchant account, s…
Original Research
BigCommerce
· Original study ↗
Methodology
Cited from BigCommerce research; methodology not stated in source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 92% consumer trust in referrals vs advertising. Source: BigCommerce (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-trust-over-advertising
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<blockquote cite="https://lighthousedata.io/data/referral-trust-over-advertising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in referrals vs advertising for consumers<br><small>Source: BigCommerce (2022) · <a href="https://lighthousedata.io/data/referral-trust-over-advertising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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