B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
700,000,000
700,000,000 -- active users for Instagram Reels (2025)
As of 2025, Instagram Reels attracts around 700 million monthly active users.
- Source states 'around 700 million users'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
700,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
digitalstats.onranko.com
Primary
Tier A
https://digitalstats.onranko.com/instagram-stories-vs-reels-which-drives-more-engagement-in-2025/ ↗
Source Article
Instagram Stories vs Reels: Which Drives More Engagement in 2025?
In-depth exploration of instagram stories vs reels: which drives more engagement in 2025? with latest statistics, trends, and insights.
Usage Statistics
As of 2025, Instagram Stories and Reels have seen dramatic engagement levels:
- Active Users: Over 1 billion users engage with Instagram Stories mo…
Also cited by
DeanSmith Agency (deanesmith.agency)
https://deanesmith.agency/social-media-users-vault-past-3-billion/
2026-09-18
Original Research
digitalstats.onranko.com
· Original study ↗
Methodology
Monthly active users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels: 700,000,000 active users. Source: digitalstats.onranko.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-active-users-2025
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<blockquote cite="https://lighthousedata.io/data/reels-active-users-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>700,000,000</strong> -- active users for Instagram Reels<br><small>Source: digitalstats.onranko.com (2025) · <a href="https://lighthousedata.io/data/reels-active-users-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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