B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

15%

15% -- link equity loss per redirect hop for redirect chains (Moz study) (2026)

Name: Link Equity Loss Per Redirect Hop Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · Moz

Each redirect hop in a redirect chain loses approximately 15% of link equity according to a Moz study.

Approximate value (~15%)

Cite this stat Share How we verify

Attribution: Moz View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2026

Entity

redirect chains (Moz study)

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Moz Primary Tier C

https://inclick.pl/przekierowania-301-i-302-co-to-jest-i-do-czego-sluza/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Przekierowania 301 i 302 — różnice i zastosowania w SEO

Z naszego doświadczenia z polskim rynkiem digital marketingu wynika, że firmy podchodzące do tego tematu strategicznie osiągają 2–3x lepsze wyniki niż te działające chaotycznie. Jak przekazać wyszukiwarce, że konkretna strona znajduje się pod nowym adresem URL? Co zrobić, aby użytkownik trafił na wł…

Original Research

Moz · Original study ↗

Methodology

Moz study cited via Practical Ecommerce

Methodology documented

Segmentation

IndustryMedia RegionEMEA RoleSEO Specialist Channelsearch

Cite this stat

Plain Text

redirect chains (Moz study): 15% link equity loss per redirect hop. Source: Moz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/redirect-chain-equity-loss-per-hop

HTML Embed

<blockquote cite="https://lighthousedata.io/data/redirect-chain-equity-loss-per-hop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- link equity loss per redirect hop for redirect chains (Moz study)<br><small>Source: Moz (2026) · <a href="https://lighthousedata.io/data/redirect-chain-equity-loss-per-hop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →