B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.6%
6.6% -- citation share for Reddit (Perplexity) (2025-06)
Reddit accounts for 6.6% of citations in Perplexity, making it the leading cited source.
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Lighthouse Research Team
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Evidence graded
Value
6.6%
Unit
Percentage
Data Vintage
2025-06
Entity
Sample Size
150,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scrunch
Primary
Tier B
https://properpropaganda.net/how-reddit-influences-ai-search-results-and-llm-citations-in-2026/ ↗
Source Article
How Reddit Influences AI Search Results and LLM Citations in 2026. | Public Relations for Technology Companies
“If you want to boost your AI search presence, just get on Reddit.”
You’ve heard this, or versions of it, I’m sure. It’s the AI search advice equivalent of telling someone to “just network more” to build their biz. Technically true, but facile as hell.
This lovely little nugget glosses over the meat…
Original Research
Scrunch
· Original study ↗
Methodology
Analysis of over 150,000 LLM citations via Scrunch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit (Perplexity): 6.6% citation share. Source: Scrunch (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-perplexity-citation-share-6-6
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<blockquote cite="https://lighthousedata.io/data/reddit-perplexity-citation-share-6-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- citation share for Reddit (Perplexity)<br><small>Source: Scrunch (2025-06) · <a href="https://lighthousedata.io/data/reddit-perplexity-citation-share-6-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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