B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- marketer platform usage rate for Reddit (Q1 2025)
16% of surveyed marketers report currently using Reddit in Q1 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://iheartdigital.co.za/blog/how-are-marketers-measuring-success-on-social-media-in-2025 ↗
Source Article
iHeart Digital | Full-Service Digital Agency in Johannesburg, South Africa
How Are Marketers Measuring Success on Social Media in 2025?
At iHeart Digital, we're always tracking the latest marketing trends to help our clients make smarter digital decisions. A recent Digiday+ Research survey of 150 marketing professionals offers valuable insight into how brands are approachi…
Original Research
Digiday
· Original study ↗
Methodology
Digiday+ Research survey of 150 marketing professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit: 16% marketer platform usage rate. Source: Digiday (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-marketer-usage-q1-2025
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<blockquote cite="https://lighthousedata.io/data/reddit-marketer-usage-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- marketer platform usage rate for Reddit<br><small>Source: Digiday (Q1 2025) · <a href="https://lighthousedata.io/data/reddit-marketer-usage-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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