B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
86%
86% -- share of chatgpt search citations change for Reddit (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promptwatch
Primary
Tier C
https://www.fastcompany.com/91604224/are-marketers-giving-ai-assistants-too-much-authority-marketing… ↗
Source Article
Marketers are getting AI search all wrong—and it’s hurting their bottom line
I’m sure Christopher Nolan didn’t have marketing metaphors on his mind when he directed The Odyssey, but after I watched Odysseus face the wrath of Poseidon in Nolan’s three-hour epic, I thought the movie summed up neatly the trauma that marketers endure when they try to navigate the world of AI ass…
Original Research
Promptwatch
· Original study ↗
Methodology
Promptwatch tracking of ChatGPT search citations; decline measured between mid-July and mid-August
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Reddit: 86% share of chatgpt search citations change. Source: Promptwatch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-chatgpt-citation-share-drop-2025
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<blockquote cite="https://lighthousedata.io/data/reddit-chatgpt-citation-share-drop-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of chatgpt search citations change for Reddit<br><small>Source: Promptwatch (2025) · <a href="https://lighthousedata.io/data/reddit-chatgpt-citation-share-drop-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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