B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48,000
48,000 -- unique customers using scanning function for Red Bull MOBILE (2026)
Over 48,000 unique Red Bull MOBILE customers used the Anyline scanning function during the entire promotion campaign.
- The source specifies 'over 48,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anyline
Primary
Tier B
https://anyline.com/success-stories/red-bull-raised-customer-engagement-mobile-ocr ↗
Source Article
How Red Bull Enhanced Customer Engagement with Mobile OCR
Original Research
Anyline
· Original study ↗
Methodology
Vendor case study reporting campaign usage data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Red Bull MOBILE: 48,000 unique customers using scanning function. Source: Anyline (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/red-bull-mobile-scan-campaign-48000-customers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/red-bull-mobile-scan-campaign-48000-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48,000</strong> -- unique customers using scanning function for Red Bull MOBILE<br><small>Source: Anyline (2026) · <a href="https://lighthousedata.io/data/red-bull-mobile-scan-campaign-48000-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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