B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- share using recruitment platform with incentives for UX and market researchers (2023)
86% of surveyed UX and market researchers use a recruitment platform that includes incentives.
- Survey sample limited to nearly 100 researchers who attended Tremendous' research incentive calculator launch
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tremendous
Primary
Tier A
https://www.tremendous.com/blog/64-of-researchers-send-amazon-gift-cards-as-a-research-incentive-but… ↗
Source Article
64% of Researchers Send Amazon Gift Cards | Tremendous
64% of researchers send Amazon gift cards as a research incentive, but should they?
By Mia Mishek●4 min. read●Oct 10, 2024
Market and UX researchers prefer compensating participants with Amazon gift cards. Despite its popularity with researchers, this might not be the incentive people actually want.…
Original Research
Tremendous
· Original study ↗
Methodology
Tremendous researcher survey
Methodology documented
Segmentation
IndustryMarket Research
RegionUS
RoleUX and Market Researchers
ChannelIncentives
Cite this stat
Plain Text
UX and market researchers: 86% share using recruitment platform with incentives. Source: Tremendous (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recruitment-platform-with-incentives-86
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<blockquote cite="https://lighthousedata.io/data/recruitment-platform-with-incentives-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share using recruitment platform with incentives for UX and market researchers<br><small>Source: Tremendous (2023) · <a href="https://lighthousedata.io/data/recruitment-platform-with-incentives-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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