B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- share of employee recognition gifts that are logo merchandise for employee recognition gift market (2026)
47% of employee recognition gifts are company logo merchandise.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bankers Advertising (citing unnamed research)
Primary
Tier C
http://www.bankersadvertising.com/blog/ ↗
Source Article
Bankers Advertising Articles
Original Research
Bankers Advertising (citing unnamed research)
· Original study ↗
Methodology
Cited by promotional products industry blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
employee recognition gift market: 47% share of employee recognition gifts that are logo merchandise. Source: Bankers Advertising (citing unnamed research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recognition-gifts-logo-merchandise-47pct
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<blockquote cite="https://lighthousedata.io/data/recognition-gifts-logo-merchandise-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of employee recognition gifts that are logo merchandise for employee recognition gift market<br><small>Source: Bankers Advertising (citing unnamed research) (2026) · <a href="https://lighthousedata.io/data/recognition-gifts-logo-merchandise-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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