B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- consumer review recency threshold for local business consumers (2026)
73% of consumers only consider reviews written in the last month when evaluating a business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.arieldigitalmarketing.com/blog/dominate-google-local-pack-2026/ ↗
Source Article
Dominate the Google Local Pack 2026
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal data cited by Ariel Digital Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local business consumers: 73% consumer review recency threshold. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recent-reviews-consumer-consideration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/recent-reviews-consumer-consideration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer review recency threshold for local business consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/recent-reviews-consumer-consideration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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