B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- share not clear about next steps for Consumers who bought/renewed a financial product in last six months (2023)
25% of consumers who bought or renewed a financial product in the last six months are not clear, at least in part, about the next steps or actions they need to take.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/navigating-consumer-duty-do-you-speak-finance/ ↗
Source Article
Consumer Duty Market Research Services from Savanta
It’s clear from our study that there is a need to improve clarity and understanding, particularly with individual audiences (such as younger consumers).
A requirement of the new Consumer Duty regulations is to demonstrate that customers understand the communications they receive from their financial…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey
Methodology documented
Segmentation
IndustryFinTech
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers who bought/renewed a financial product in last six months: 25% share not clear about next steps. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recent-buyers-unclear-next-steps
HTML Embed
<blockquote cite="https://lighthousedata.io/data/recent-buyers-unclear-next-steps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share not clear about next steps for Consumers who bought/renewed a financial product in last six months<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/recent-buyers-unclear-next-steps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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