B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38.7%
38.7% -- recall influence on brand lift share for Brand recall in emerging media advertising channels (2026)
Brand recall influences 38.7% of brand lift in emerging media channels.
- Noted as on par with traditional channels
- Secondary citation referencing System1 Group / Nielsen
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
System1 Group / Nielsen
Primary
Tier C
https://www.yabble.com/blog/aionpoint-why-recurring-ad-characters-overperform ↗
Source Article
#AIonPoint: Why Recurring Ad Characters Overperform
#AIonPoint: Why Recurring Ad Characters Overperform
Contents
What makes familiar faces such a great investment?
In March 2026, we used Virtual Audiences to explore one of the most debated questions in brand strategy: is investing in a recurring advertising character worth it? The answer, backed by t…
Original Research
System1 Group / Nielsen
· Original study ↗
Methodology
Cited via System1 Group/Nielsen (ref 2); noted as on par with traditional channels; original study date not specified; appears in Yabble article with research conducted March 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand recall in emerging media advertising channels: 38.7% recall influence on brand lift share. Source: System1 Group / Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recall-influences-brand-lift-emerging-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/recall-influences-brand-lift-emerging-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.7%</strong> -- recall influence on brand lift share for Brand recall in emerging media advertising channels<br><small>Source: System1 Group / Nielsen (2026) · <a href="https://lighthousedata.io/data/recall-influences-brand-lift-emerging-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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