B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- brand value decline for Real Madrid (2018)
Brand Finance reported that Cristiano Ronaldo's departure from Real Madrid in 2018 resulted in an 18% decrease in the club's brand value.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brand Finance
Primary
Tier B
https://metispartners.com/thought-leadership/star-players-brand-value/ ↗
Source Article
STAR PLAYERS & BRAND VALUE | Metis Partners
My how things have changed
The 2021 summer transfer window was eventful, to say the least – Lionel Messi departed his beloved boyhood club Barcelona following a period of financial turmoil at the club, joining Paris Saint Germain for a jaw-dropping £20m signing-on fee and a further £400k per week in…
Original Research
Brand Finance
· Original study ↗
Methodology
Brand Finance brand valuation cited by Metis Partners
Methodology documented
Segmentation
IndustrySports
RegionGlobal
Cite this stat
Plain Text
Real Madrid: 18% brand value decline. Source: Brand Finance (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-madrid-brand-value-decline-ronaldo-2018
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<blockquote cite="https://lighthousedata.io/data/real-madrid-brand-value-decline-ronaldo-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- brand value decline for Real Madrid<br><small>Source: Brand Finance (2018) · <a href="https://lighthousedata.io/data/real-madrid-brand-value-decline-ronaldo-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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