B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- agent selection via relationship or referral rate for US real estate clients (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of REALTORS
Primary
Tier C
http://thereferralsquirrel.com/how-it-works/ ↗
Source Article
How It Works
Original Research
National Association of REALTORS
· Original study ↗
Methodology
Cited from National Association of REALTORS annual 'Profile of Buyers and Sellers' survey, as referenced by this article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US real estate clients: 74% agent selection via relationship or referral rate. Source: National Association of REALTORS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-agent-selection-referral-74pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/real-estate-agent-selection-referral-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- agent selection via relationship or referral rate for US real estate clients<br><small>Source: National Association of REALTORS (2026) · <a href="https://lighthousedata.io/data/real-estate-agent-selection-referral-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.