B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- destination search increase for Reading, Berkshire (2026)
Reading, Berkshire saw a 60% increase in holiday searches according to Expedia data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier B
https://www.cntraveller.com/article/the-uk-has-a-new-and-unexpected-top-destination ↗
Source Article
New data reveals Britain's fastest-rising holiday destination
The UK is known for rolling countryside, rich history and diverse culture. From natural beauty spots like the hills of the Lake District and the chocolate-box coastline of Cornwall to iconic institutions like Buckingham Palace, there is no shortage of places high on many travellers' bucket lists.
Bu…
Original Research
Expedia
· Original study ↗
Methodology
Expedia search data on UK holiday destinations
Methodology documented
Segmentation
Industryseo,travel_hospitality
RegionGB
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Reading, Berkshire: 60% destination search increase. Source: Expedia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reading-search-increase-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reading-search-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- destination search increase for Reading, Berkshire<br><small>Source: Expedia (2026) · <a href="https://lighthousedata.io/data/reading-search-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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