B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of consumers reading online reviews before visiting local business for local business searchers (2025)
71% of people searching for a local business will read online reviews before visiting.
- Original research study is not specifically named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lewismediapartners.com
Primary
Tier C
https://lewismediapartners.com/blog-posts/local-seos-secret-weapon-how-reviews-engagement-drive-loca… ↗
Source Article
Local SEO’s Secret Weapon: How Reviews & Engagement Drive Local Rankings and Real Results | Lewis Media
Our Insights
Local SEO’s Secret Weapon: How Reviews & Engagement Drive Local Rankings and Real Results
Imagine you are trying to find somewhere to grab a slice of pizza, and you want to try one of the local restaurants in your city. When searching on Google, you’re given results for a local pizzeria…
Original Research
lewismediapartners.com
· Original study ↗
Methodology
Cited as 'studies show' in agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
local business searchers: 71% share of consumers reading online reviews before visiting local business. Source: lewismediapartners.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/read-online-reviews-before-visiting-local-business
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<blockquote cite="https://lighthousedata.io/data/read-online-reviews-before-visiting-local-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of consumers reading online reviews before visiting local business for local business searchers<br><small>Source: lewismediapartners.com (2025) · <a href="https://lighthousedata.io/data/read-online-reviews-before-visiting-local-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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