B
Evidence Grade B
Safe to Cite
Dated
85
85 -- reach for reach: Yahoo! Network and AOL Advertising (2010)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85
Unit
Count
Data Vintage
2010
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Comscore
Primary
Tier B
https://www.comscore.com/lat/Insights/Infographics/Top-10-Ad-Networks-in-US ↗
Source Article
Top 10 Ad Networks in U.S.
Top 10 Ad Networks in U.S.
Yahoo! Network and AOL Advertising reach more than 85 percent of Americans online.
-
Productos
Infografía - 11 de octubre, 2010Top 10 Ad Networks in U.S.
Yahoo! Network and AOL Advertising reach more than 85 percent of Americans online.Más de
Ad NetworksRelated Insights
Ún…
Original Research
Comscore
· Original study ↗
Methodology
Multilingual extraction (lang=es); original metric: reach
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
reach: Yahoo! Network and AOL Advertising: 85 reach. Source: Comscore (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reach-2010
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<blockquote cite="https://lighthousedata.io/data/reach-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85</strong> -- reach for reach: Yahoo! Network and AOL Advertising<br><small>Source: Comscore (2010) · <a href="https://lighthousedata.io/data/reach-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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