B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- reactivation rate for Dormant leads (2026)

Name: Reactivation Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2026 · Prospeo

Re-engagement emails can revive up to 45% of dormant leads.

States 'up to 45%'
Specific to re-engagement emails

Cite this stat Share How we verify

Attribution: Prospeo View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

Dormant leads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Prospeo Primary Tier B

https://prospeo.io/s/lead-nurturing-workflows ↗

Confidence: 51/100 Vintage: 2026 Channel: Common Crawl

Source Article

Lead Nurturing Workflows That Move Pipeline (2026)

Lead Nurturing Workflows That Move Pipeline (2026) You built the sequences. You wrote the emails. You set the delays. Six months later, your "nurture program" has generated a pile of open-rate reports and exactly zero pipeline. Here's the thing: 80% of new leads never convert, and most lead nurturin…

Also cited by

nature.com https://www.nature.com/

2026-08-16

amraandelma.com https://www.amraandelma.com/

2026-08-16

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

businessday.ng https://businessday.ng/

2026-08-16

Original Research

Prospeo · Original study ↗

Methodology

Up to 45% of dormant leads can be revived

Segmentation

IndustryB2B Company SizeMid-market RoleDemand Gen Channelemail

Cite this stat

Plain Text

Dormant leads: 45% reactivation rate. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/re_engagement_email_success_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/re_engagement_email_success_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- reactivation rate for Dormant leads<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/re_engagement_email_success_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →