B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- rarely never source click rate for US search users (2025)
Nearly 28% of US users who see AI-generated answers in search results say they rarely or never click through to the original sources.
- Source states 'Nearly 28%' rather than exactly 28%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smithdigital.io
Primary
Tier C
https://smithdigital.io/blog/ai-adoption-trends-small-business-discoverability ↗
Source Article
AI Adoption Trends 2025: What They Mean for Small Business Visibility
1 min read
Google’s AI Mode: How the World's Largest Ad Platform Is Rewriting the Web's Rules—Again
Once, we searched. Now, we are told.
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Original Research
smithdigital.io
· Original study ↗
Methodology
2025 survey data cited by SmithDigital; original survey publisher not named. Share of US users who say they 'rarely or never' click through to original sources after seeing AI-generated answers.
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US search users: 28% rarely never source click rate. Source: smithdigital.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rarely-never-click-ai-sources-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rarely-never-click-ai-sources-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- rarely never source click rate for US search users<br><small>Source: smithdigital.io (2025) · <a href="https://lighthousedata.io/data/rarely-never-click-ai-sources-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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