B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- consumers waiting for ramadan offers for MENA consumers (2025)
According to Ipsos' Ramadan 2025 Handbook (MENA), 53% of consumers wait for Ramadan offers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier B
https://chapters-eg.com/blog/digital-marketing/marketing-in-ramadan/ ↗
Source Article
Guide to Successful Marketing in Ramadan 2026
Ramadan is a month of faith and reflection, and during it, habits and behaviors naturally change. People buy different things, eat and sleep at different times, and structure their days differently. These shifts create opportunities for Ramadan marketing that don’t exist during the rest of the year.…
Original Research
Ipsos
· Original study ↗
Methodology
Cited from Ipsos' Ramadan 2025 Handbook (MENA)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MENA consumers: 53% consumers waiting for ramadan offers. Source: Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ramadan-consumers-wait-for-offers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ramadan-consumers-wait-for-offers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- consumers waiting for ramadan offers for MENA consumers<br><small>Source: Ipsos (2025) · <a href="https://lighthousedata.io/data/ramadan-consumers-wait-for-offers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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