B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13%
13% -- advertising roi lift for McDonald's (radio advertising, Australia) (2024)
Radio advertising boosted McDonald's ROI by 13%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Commercial Radio Australia
Primary
Tier B
https://www.commercialradio.com.au/ ↗
Source Article
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Heard 2024
Audio Edge Melbourne
Audio Edge Report
Pow…
Original Research
Commercial Radio Australia
· Original study ↗
Methodology
CRA 'Audio Edge' case study headline; methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's (radio advertising, Australia): 13% advertising roi lift. Source: Commercial Radio Australia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-mcdonalds-roi-boost-13
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-mcdonalds-roi-boost-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- advertising roi lift for McDonald's (radio advertising, Australia)<br><small>Source: Commercial Radio Australia (2024) · <a href="https://lighthousedata.io/data/radio-mcdonalds-roi-boost-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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