B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16.1%
16.1% -- share of radio listeners using device for iPhone (2026)
16.1% of surveyed Adults 18+ use an iPhone to listen to radio.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIGinsight
Primary
Tier C
http://www.theradioagency.com/blog/how-we-listen-to-radio/ ↗
Source Article
How We Listen To Radio
Original Research
BIGinsight
· Original study ↗
Methodology
BIGinsight mass listening survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPhone: 16.1% share of radio listeners using device. Source: BIGinsight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-listening-iphone-adults
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-listening-iphone-adults" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.1%</strong> -- share of radio listeners using device for iPhone<br><small>Source: BIGinsight (2026) · <a href="https://lighthousedata.io/data/radio-listening-iphone-adults" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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