B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.3%
7.3% -- radio listenership share for Radio Jambo (Q4 2025)
Radio Jambo commands approximately 7.3% listenership share in Nairobi (the capital).
- Listenership is stated as about 7.3% specifically in Nairobi/the capital
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IPSOS
Primary
Tier B
https://news.broadcastmediaafrica.com/2026/02/09/kenya-radio-citizen-and-radio-jambo-compete-for-dom… ↗
Source Article
Kenya: Radio Citizen And Radio Jambo Compete For Dominance In Rural And Urban Areas - Broadcast Media Africa
Kenya’s radio landscape is undergoing significant changes as Radio Jambo and Radio Citizen vie for audience supremacy. Recent surveys show that Radio Jambo, owned by the Radio Africa Group, is narrowing the gap with Radio Citizen, which has long been a favourite among listeners.
An IPSOS and GeoPoll…
Original Research
IPSOS
· Original study ↗
Methodology
IPSOS/GeoPoll audience measurement survey
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelradio
Cite this stat
Plain Text
Radio Jambo: 7.3% radio listenership share. Source: IPSOS (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-jambo-nairobi-listenership-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-jambo-nairobi-listenership-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- radio listenership share for Radio Jambo<br><small>Source: IPSOS (Q4 2025) · <a href="https://lighthousedata.io/data/radio-jambo-nairobi-listenership-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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