B
Evidence Grade B
Graded
under review
Safe to Cite
Current
52%
52% -- awareness percentage for Radio ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Audacy
Primary
Tier A
https://audacyinc.com/insights/planners-take-note-audio-impact-far-ahead-of-ctv/ ↗
Source Article
Planners Take Note: Audio Impact Far Ahead of CTV
Planners Take Note: Audio Impact Far Ahead of CTV
SVP, Research & Insights Audacy
The signals for consumer demand are strong. People are ready to shop – but discerning about what they buy, based on values and quality1. Advertisers are gearing up to meet consumer demand and push hard in Q4 and beyond…
Original Research
Audacy
· Original study ↗
Methodology
Radio ads increase awareness among 52% of entertainment enthusiasts.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Radio ads: 52% awareness percentage. Source: Audacy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-awareness-entertainment-enthusiasts
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-awareness-entertainment-enthusiasts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- awareness percentage for Radio ads<br><small>Source: Audacy (2026) · <a href="https://lighthousedata.io/data/radio-awareness-entertainment-enthusiasts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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