B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- audience tune out rate for radio listeners (2025)
10% of the audience tuned out before the content/game feature started due to a long intro.
- Case study/example from dial/online content testing of a specific radio segment
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategic Solutions Research
Primary
Tier A
https://strategicsolutionsresearch.com/5-things-you-can-do-today-to-be-a-content-superhero-part-1/ ↗
Source Article
How to Influence Radio Listener Behavior - Strategic Solutions Research™
For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online.
In both methodolog…
Original Research
Strategic Solutions Research
· Original study ↗
Methodology
Content testing example: 16-second intro for a game; game started at :59
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
radio listeners: 10% audience tune out rate. Source: Strategic Solutions Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-audience-tuneout-long-intro
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<blockquote cite="https://lighthousedata.io/data/radio-audience-tuneout-long-intro" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- audience tune out rate for radio listeners<br><small>Source: Strategic Solutions Research (2025) · <a href="https://lighthousedata.io/data/radio-audience-tuneout-long-intro" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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