B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8
8 -- radio advertising roi for radio advertising (2023)
Radio advertising is shown to deliver an average of $8 in incremental sales for every $1 spent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
sempris.com
Primary
Tier B
https://www.sempris.com/blog/5-reasons-you-should-tune-in-to-radio-advertising/ ↗
Source Article
5 Reasons You Should Tune In to Radio Advertising - Sempris
Contents
Say "Hey"👋
Subscribe for weekly updates
5 Reasons You Should Tune In to Radio Advertising
Step back in time to the roaring twenties. The first radio advertisement debuted in New York City at $50 for 10 minutes of airtime. Now zoom out to 2023, and broadcast ads can cost up to $5,000 per 60-…
Original Research
sempris.com
· Original study ↗
Methodology
Incremental sales delivered per $1 of radio ad spend; widely attributed to Nielsen attribution studies but not cited in the post.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
radio advertising: 8 radio advertising roi. Source: sempris.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-advertising-roi-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-advertising-roi-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- radio advertising roi for radio advertising<br><small>Source: sempris.com (2023) · <a href="https://lighthousedata.io/data/radio-advertising-roi-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.