B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- brand choice increase for Radio advertising (2023)
Radio ads increase brand choice by 20% according to the study into Radio Attention.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Commercial Radio Australia
Primary
Tier B
https://commercialradio.com.au/ ↗
Source Article
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Original Research
Commercial Radio Australia
· Original study ↗
Methodology
CRA-commissioned Radio Attention study described as world's first study into Radio Attention.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Radio advertising: 20% brand choice increase. Source: Commercial Radio Australia (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-ads-brand-choice-20-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-ads-brand-choice-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand choice increase for Radio advertising<br><small>Source: Commercial Radio Australia (2023) · <a href="https://lighthousedata.io/data/radio-ads-brand-choice-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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