B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- brand awareness lift from radio advertising for radio listeners (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Radiocentre
Primary
Tier C
https://taglinegroup.com/blog/how-your-favorite-radio-show-can-grow-your-business/ ↗
Source Article
How radio ads can grow your business | TagLine Media Tucson
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How your favorite Radio Show can grow your business
By Jonathan Shepley in Televsion and Radio Advertising
We all have our favorite radio shows that we listen to on the regular while…
Original Research
Radiocentre
· Original study ↗
Methodology
Cited from Radiocentre research via agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
radio listeners: 50% brand awareness lift from radio advertising. Source: Radiocentre (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-ad-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/radio-ad-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand awareness lift from radio advertising for radio listeners<br><small>Source: Radiocentre (2025) · <a href="https://lighthousedata.io/data/radio-ad-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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