B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- percentage of firms with increased quota attainment for B2B sales firms (2023)
Only 22 percent of firms saw an increase in the percentage of salespeople meeting their quotas in 2023.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sales Performance Scorecard
Primary
Tier C
https://scorecardsales.com/the-scorecard-method-how-real-time-sales-activity-tracking-transforms-b2b… ↗
Source Article
The Scorecard Method: How Real-Time Sales Activity Tracking Transforms B2B Performance in South Central Pennsylvania - Scorecard Sales
Scorecard Sales | York, PA — Serving South Central Pennsylvania
There is a number that should stop every B2B sales manager in South Central Pennsylvania cold: the average sales representative spends only 30 percent of their working week actually selling. According to Salesforce’s State of Sales repo…
Original Research
Sales Performance Scorecard
· Original study ↗
Methodology
Cited from 2023 Sales Performance Scorecard
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
B2B sales firms: 22% percentage of firms with increased quota attainment. Source: Sales Performance Scorecard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quota-attainment-increase-2023-22-percent
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<blockquote cite="https://lighthousedata.io/data/quota-attainment-increase-2023-22-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- percentage of firms with increased quota attainment for B2B sales firms<br><small>Source: Sales Performance Scorecard (2023) · <a href="https://lighthousedata.io/data/quota-attainment-increase-2023-22-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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