B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share of quiet loyalists for consumers (2025)
53% of consumers in 2025 are quiet loyalists who do not comment or engage online but remain long-term customers when personalization keeps them connected.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SAP Emarsys
Primary
Tier B
https://podifai.com/blog/personalization-ecommerce-strategy-boosts-premium-pricing ↗
Source Article
How Product Personalization Protects Your Margins | Podifai
How Product Personalization Protects Your Margins (Strategy Guide)
How personalization ecommerce strategies protect margins, increase loyalty, and eliminate discount dependency. Includes pricing data from real Shopify stores.
TL;DR — : This guide covers personalization ecommerce strategy with practi…
Original Research
SAP Emarsys
· Original study ↗
Methodology
Cited from SAP Emarsys Customer Loyalty Index
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 53% share of quiet loyalists. Source: SAP Emarsys (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quiet-loyalists-2025
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<blockquote cite="https://lighthousedata.io/data/quiet-loyalists-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of quiet loyalists for consumers<br><small>Source: SAP Emarsys (2025) · <a href="https://lighthousedata.io/data/quiet-loyalists-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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