B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24,000,000
24,000,000 -- tv viewers for Queen Elizabeth II televised COVID-19 address (2020-04)
Queen Elizabeth II's televised COVID-19 address in April 2020 was seen by more than 24 million people.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24,000,000
Unit
Count
Data Vintage
2020-04
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cision.co.uk
Primary
Tier B
https://www.cision.co.uk/resources/articles/communications-lessons-from-queen-elizabeth-ii/ ↗
Source Article
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
Original Research
cision.co.uk
· Original study ↗
Methodology
Televised broadcast audience reach figure cited by Cision; original audience measurement source (e.g., ratings body) not stated in the article.
Methodology documented
Segmentation
Industrymarketing
RegionGB
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Queen Elizabeth II televised COVID-19 address: 24,000,000 tv viewers. Source: cision.co.uk (2020-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/queens-covid-address-viewers-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/queens-covid-address-viewers-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24,000,000</strong> -- tv viewers for Queen Elizabeth II televised COVID-19 address<br><small>Source: cision.co.uk (2020-04) · <a href="https://lighthousedata.io/data/queens-covid-address-viewers-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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