B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- cannibalization risk reduction for businesses conducting SEO audits at least once a quarter (2022)
Businesses that conduct SEO audits at least once a quarter are 33% less likely to experience significant keyword cannibalization.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier C
https://linchpinseo.com/blog/seo-keyword-cannibalization/ ↗
Source Article
Linchpin SEO : What Is SEO Keyword Cannibalization and How To Eliminate It
Search Engine Optimization, or SEO as it’s commonly known, is a pivotal facet of digital marketing in today’s increasingly online world. At its core, SEO is about understanding and catering to search engines’ algorithms to rank websites. By optimizing content with the right keywords, businesses can …
Original Research
SEMrush
· Original study ↗
Methodology
SEMrush report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses conducting SEO audits at least once a quarter: 33% cannibalization risk reduction. Source: SEMrush (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quarterly-seo-audits-cannibalization-semrush-2022
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<blockquote cite="https://lighthousedata.io/data/quarterly-seo-audits-cannibalization-semrush-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- cannibalization risk reduction for businesses conducting SEO audits at least once a quarter<br><small>Source: SEMrush (2022) · <a href="https://lighthousedata.io/data/quarterly-seo-audits-cannibalization-semrush-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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