B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- share of consumers saying customer experience important in purchasing decisions for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qualtrics
Primary
Tier C
https://stackablesupport.com/agnostack ↗
Source Article
Enhance Your eCommerce Customer Experience with Zendesk and agnoStack .: Zendesk Commerce
Enhance Your eCommerce Customer Experience with Zendesk and agnoStack
Zendesk Commerce
In today's fast-paced digital commerce world, online shopping has become the norm. As an eCommerce business owner, you need to ensure that your customers have a seamless and satisfactory experience when interactin…
Original Research
Qualtrics
· Original study ↗
Methodology
Qualtrics Research survey, cited secondhand by agnoStack
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% share of consumers saying customer experience important in purchasing decisions. Source: Qualtrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qualtrics-cx-purchasing-decision-73pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qualtrics-cx-purchasing-decision-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of consumers saying customer experience important in purchasing decisions for consumers<br><small>Source: Qualtrics (2026) · <a href="https://lighthousedata.io/data/qualtrics-cx-purchasing-decision-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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