B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3%
3% -- revenue improvement from location based pricing for QSR operators (2024)
QSR operators implementing location-based demand pricing saw revenue improvements of 3-7% compared to uniform pricing approaches.
- Source states a range of 3-7%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Revenue Management Solutions
Primary
Tier C
https://getplace.io/blog/big-mac-costs-gap ↗
Source Article
The same Big Mac costs 47% more across the street | Getplace
The Hidden Price Gap: Why the Same Big Mac Costs 47% More Across the Street
Here's what most people don't realize: the price of that same Big Mac can vary wildly not just between countries, but within the same city, on the same day, from the same brand.
You probably think you know what a Big Mac cos…
Original Research
Revenue Management Solutions
· Original study ↗
Methodology
Revenue Management Solutions research, as cited; range 3-7%, midpoint used
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionGlobal
Channelcontent
Cite this stat
Plain Text
QSR operators: 3% revenue improvement from location based pricing. Source: Revenue Management Solutions (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qsr-demand-pricing-revenue-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qsr-demand-pricing-revenue-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- revenue improvement from location based pricing for QSR operators<br><small>Source: Revenue Management Solutions (2024) · <a href="https://lighthousedata.io/data/qsr-demand-pricing-revenue-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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