B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- cpm seasonal increase for digital advertising platforms (2025)
CPMs spike 40-80% in Q4 across digital advertising platforms.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Grow with BA
Primary
Tier C
https://growwithba.com/glossary/cpm ↗
Source Article
What is CPM? Cost Per Mille (Thousand Impressions)
What is CPM?
Cost Per Mille (Thousand Impressions)
CPM is the cost to show your ad to 1,000 people. It measures how expensive the auction is for your audience.
CPM = (Ad spend ÷ Impressions) × 1,000
Meta: $8-$25 · Google Display: $2-$6 · LinkedIn: $30-$90 · TikTok: $6-$14
- CPM
- CPM is the cost to …
Original Research
Grow with BA
· Original study ↗
Methodology
Q4 CPM spike range 40-80% across platforms; midpoint reported.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising platforms: 40% cpm seasonal increase. Source: Grow with BA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q4-cpm-seasonal-spike
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<blockquote cite="https://lighthousedata.io/data/q4-cpm-seasonal-spike" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- cpm seasonal increase for digital advertising platforms<br><small>Source: Grow with BA (2025) · <a href="https://lighthousedata.io/data/q4-cpm-seasonal-spike" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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