B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- audience female share for Q106 (WWQM-FM) Madison (2025)
46% of Q106's 18-49 age demo radio coverage audience is female.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Midwest Family Madison (Q106)
Primary
Tier A
https://www.midwestfamilymadison.com/country-q106/ ↗
Source Article
Q106 | Country Broadcast Radio Advertising In Madison
COUNTRY Q106
Madison’s Country Q106 is built on real country roots—honest, soulful, and full of heart. We bring the best of country music to South Central Wisconsin and Northern Illinois, from the legends who shaped the sound to the rising stars making their mark. Mornings start strong with Fish and…
Original Research
Midwest Family Madison (Q106)
· Original study ↗
Methodology
Radio station media kit audience demographics
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
Channelradio
Cite this stat
Plain Text
Q106 (WWQM-FM) Madison: 46% audience female share. Source: Midwest Family Madison (Q106) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q106-female-audience-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/q106-female-audience-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- audience female share for Q106 (WWQM-FM) Madison<br><small>Source: Midwest Family Madison (Q106) (2025) · <a href="https://lighthousedata.io/data/q106-female-audience-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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