B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- consumers willing to pay more for better brand experience for US buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://bespokespeakers.net/speaker/max-lenderman/ ↗
Source Article
Max Lenderman
Original Research
PwC
· Original study ↗
Methodology
Cited as PwC research on a speaker bureau profile page; original PwC Future of CX report not linked
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US buyers: 86% consumers willing to pay more for better brand experience. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-us-buyers-pay-extra-brand-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-us-buyers-pay-extra-brand-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers willing to pay more for better brand experience for US buyers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/pwc-us-buyers-pay-extra-brand-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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