B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- consumers stopped buying after bad experience for consumers (2025)
52% of consumers say they stopped buying from a brand after a bad experience with a product or service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://execsintheknow.com/magazines/july-2026/customer-assurance-why-trust-wins/ ↗
Source Article
Customer Assurance: Why Trust Wins
| Customer Assurance: Why Trust Wins |
In an era of AI, automation, and rising expectations, trust has become every organization’s most valuable asset.
by Execs In The Know
A traveler calls an airline because a flight got canceled. The agent is polite, the rebooking takes 90 seconds, and the case cl…
Original Research
PwC
· Original study ↗
Methodology
PwC 2025 Customer Experience Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 52% consumers stopped buying after bad experience. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-stopped-buying-after-bad-experience-2025
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<blockquote cite="https://lighthousedata.io/data/pwc-stopped-buying-after-bad-experience-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumers stopped buying after bad experience for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-stopped-buying-after-bad-experience-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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