B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- consumers willing to share personal information for consumers (2026)
63% of customers are willing to share more personal information and opinions when a company provides a great experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.alvaria.com/blog/leverage-gamification-to-level-up-call-center-service-support ↗
Source Article
Leverage Gamification to Level Up Call Center Service and Support
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC report 'Experience is Everything'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63% consumers willing to share personal information. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-share-personal-info-great-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-share-personal-info-great-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers willing to share personal information for consumers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/pwc-share-personal-info-great-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.